{"id":1356,"date":"2019-08-14T13:12:11","date_gmt":"2019-08-14T05:12:11","guid":{"rendered":"https:\/\/terrazzo.net.au\/blog\/?p=1356"},"modified":"2019-08-14T13:12:13","modified_gmt":"2019-08-14T05:12:13","slug":"shopping-malls-improving-shopper-experience-to-survive-the-online-shopping-era","status":"publish","type":"post","link":"https:\/\/terrazzo.net.au\/blog\/shopping-malls-improving-shopper-experience-to-survive-the-online-shopping-era\/","title":{"rendered":"Shopping Malls \u2013 Improving Shopper Experience to Survive the Online Shopping Era"},"content":{"rendered":"\n
\"terrazzo
Terrazzo Flooring for Shopping Malls<\/figcaption><\/figure>\n\n\n\n

City-dwellers are preferring the experience of online shopping now more than ever. With the convenience brought about by free deliveries, and the savings from constant discounts and promo codes from online stores, shopping malls are now slowly being perceived as simple grocery stores and hardware shops. The trips to shopping malls are now reduced to necessary visits to get the essentials. But the brick-and-mortar shops continue to be an essential distribution channels for many industries. How, then, can shopping malls improve the shopper experience so that even shopping for the essentials become a pleasant experience? <\/p>\n\n\n\n

1. High ceiling for an outdoor experience while indoor<\/strong><\/p>\n\n\n\n

Old buildings and shopping centers tend to have the standard ceiling\nheight. Restructuring old buildings can be a challenge and raising the ceiling\nfrom its original height can be a renovation nightmare. But why would it be\nworth going through this restructuring? Bringing the feeling of being outdoor\neven inside a closed structure creates a more relaxed and easy shopping\nexperience. Living in cities can sometimes feel too cramped and tight. High\nceilings in shopping malls can give a sense of open air, reducing the feeling\nof being closed in with other mall-goers. <\/p>\n\n\n\n

2. Wide and clean walkways for comfortable strolls<\/strong><\/p>\n\n\n\n

Another consideration for shopping malls would be to have spacious\nand clear shopping mall walkways. Shopping mall flooring could be made of\ndifferent materials: marble tiles, terrazzo tiles, or granite tiles. Choosing\nthe right colors to have clean, neat-looking walkways is vital for high-traffic\nareas of the mall. Terrazzo comes in as the top material of choice when color\nflexibility is considered, given that one can literally choose from a wide\nrange of colors for the base resin and aggregates for terrazzo. The idea is to\nhave wide aisles which are easy to keep clean, to make the shopper experience\nconsistently easy and comfortable.<\/p>\n\n\n\n

3. Signage and wayfinding to aide ease of shopping<\/strong><\/p>\n\n\n\n

A common challenge for mall goers is the difficulty of locating the\ndifferent areas and facilities of the mall. This is where signage and\nwayfinding play a crucial role. Having signages in highly visible areas, in\nlegible fonts and right colors is a job that needs to be done with shoppers in\nmind. Like software and online services which have to be designed with user\nexperience in mind, putting the signs and wayfinding markers as part of the\ndesign requires deep understanding of shopper demographics and behaviors. <\/p>\n\n\n\n

\"terrazzo<\/figure>\n\n\n\n

There are more ways to improve shopping experience, retaining shopping malls as key distribution channels. When thinking of flooring, understanding marble or terrazzo tiles and how these can be incorporated in the renovation, talk to our Terrazzo experts to get the right recommendation and execution.\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"

City-dwellers are preferring the experience of online shopping now more than ever. With the convenience brought about by free deliveries, and the savings from constant discounts and promo codes from online stores, shopping malls are now slowly being perceived as simple grocery stores and hardware shops. The trips to shopping malls are now reduced to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[6],"class_list":["post-1356","post","type-post","status-publish","format-standard","hentry","category-blog","tag-terrazzo-flooring"],"yoast_head":"\nShopping Malls \u2013 Improving Shopper Experience to Survive the Online Shopping Era - Terrazzo Australian Marble Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terrazzo.net.au\/blog\/shopping-malls-improving-shopper-experience-to-survive-the-online-shopping-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopping Malls \u2013 Improving Shopper Experience to Survive the Online Shopping Era - Terrazzo Australian Marble Blog\" \/>\n<meta property=\"og:description\" content=\"City-dwellers are preferring the experience of online shopping now more than ever. 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